Sam & Rob Paddock, Get Smarter - The Matt Brown Show

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In 2008, at the tip of Africa, GetSmarter, is founded by brothers Sam and Rob Paddock. The first online course ever presented was Wine Evaluation in partnership with the University of Stellenbosch. Later the same year, Africa’s leading university—the University of Cape Town—agreed to collaborate with GetSmarter. Fast forward to 2017 and Get Smarter was acquired for R1.4 billion.

Matt met up with Sam and Rob in Cape Town for a chat about their journey in building the Get Smarter business and the psychology of #entrepreneurship in front of a #LIVE online audience.



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