CASE STUDY: The Matt Brown Show - #CryptoKungfu - Powered by Matt Brown Media

On 15 March 2018, crypto currency enthusiasts from all over Johannesburg came together at the Mesh Club for The Matt Brown Show #CryptoKungfu – The Deep Dive Series Part 1. The show was the first of its kind with it being globally live streamed via video and podcast; and with live interaction from the physical and virtual audiences.

This was the 7th sold out Matt Brown Show in a row, with this one as the first edition of a deep dive series looking at the bitcoin family of coins, what makes the coins different, their utility and the opportunities for traders and investors.

World renowned panellists included American Adam Meister who is regarded as one of the world’s leading Bitcoin experts, fellow American Tone Vays, Crypto Currency educator, evangelist and public personality; South African Lorien Gamaroff, founder/CEO of Bankymoon and co-founder/CEO of Centbee.

MEDIA RESULTS

Within just 72 hours of the event, over 700 hours of video was streamed to a viewership in 80 countries with 500 + social media interactions and shares and syndicated post the event on podcast to 100+ countries around the world.

Total earned media and PR R645,000 (without spending a cent on advertising.)

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