Blog

How to Sell Anything on a Podcast [The Salmon Story]

How to Sell Anything on a Podcast [The Salmon Story]

So, the other day I went into a local fish restaurant. When I sat down, I couldn’t help but notice a table talker – you know, those plastic encapsulated flyers that you so commonly find…

So, the other day I went into a local fish restaurant. When I sat down, I couldn’t help but notice a table talker – you know, those plastic encapsulated flyers that you so commonly find on tables with a restaurants…

The Impact of South African Storytelling [And the Power of Podcasting]

The Impact of South African Storytelling [And the Power of Podcasting]

It was the 1st of January 2016 and I was stuck. Stuck in my uninspiring corporate job and trying to decide on what my next entrepreneurial play was going to be. After months of research,…

It was the 1st of January 2016 and I was stuck. Stuck in my uninspiring corporate job and trying to decide on what my next entrepreneurial play was going to be. After months of research, contemplation and soul searching I…

Everything You Need to Know About Podcasting But Were Afraid to Ask [Pod Power - Part 2]

Everything You Need to Know About Podcasting But Were Afraid to Ask [Pod Power - Part 2]

I recently interviewed Gil Oved (the Co-CEO of The Creative Council) and Romeo Kumalo (the former CEO of Vodacom). Just before we hit the record button I was talking to Romeo about podcasting. We discussed…

I recently interviewed Gil Oved (the Co-CEO of The Creative Council) and Romeo Kumalo (the former CEO of Vodacom). Just before we hit the record button I was talking to Romeo about podcasting. We discussed how the radio experience is…

Podcasting Is The Most Authentic Form of Advertising [Pod Power - Part 3]

Podcasting Is The Most Authentic Form of Advertising [Pod Power - Part 3]

When I started the Matt Brown Show, I had no choice but to be authentic. When you are creating something within a “live” environment, you have very little bandwidth to be anything but yourself. Authenticity…

When I started the Matt Brown Show, I had no choice but to be authentic. When you are creating something within a “live” environment, you have very little bandwidth to be anything but yourself. Authenticity is a universal characteristic of…

The Media Monster [The Future Of Media In A Changing World]

The Media Monster [The Future Of Media In A Changing World]

The role of media has changed dramatically in the age of the internet-driven, 24-hour news cycle and the proliferation of social media. Today, the term “media” is used and abused, and it can mean different…

The role of media has changed dramatically in the age of the internet-driven, 24-hour news cycle and the proliferation of social media. Today, the term "media" is used and abused, and it can mean different things to different people but…

The Big Red Button [How To Survive The Future]

Making the decision to start podcasting was a terrifically bad idea for many reasons. Matt had no listenership and there was no market to launch to. 18 months later however, and he has built a…

Making the decision to start podcasting was a terrifically bad idea for many reasons. Matt had no listenership and there was no market to launch to. 18 months later however, and he has built a a global media platform and…